Just Start Newsletter

Clarity is a Myth.

Why tacos and friends matter.

Just Start: Metrics Matter

Why Measuring One Thing Beats Trying to Do Everything

I found my 'iPhone' (and it changed everything)

The timeless thing that will grow with you for decades

The Art of Being Meaningfully Different (And Why I Crashed a Conference)

Just Start: Co-Creating.

The Curse of Instagram.

a MASTERCLASS In Hospitality.

The most valuable gift.

I didn't expect this in Czechia (Czech Republic)

One Studio. A nation of 10 million. A story worth stepping into.

Just Start: Time Doesn’t Move Faster. You Do.

How the right people and places turned my 18-month book dream into a 9-week sprint.

Just Start: The Text That Stopped Me Mid-Workout

Scott didn’t know it yet. But a one-hour conversation might’ve just changed everything.

The book wasn’t just me... it was us.

What Happens When You Stop Waiting

Idea? Experiment. Just Start. (story behind the book)

The 1 rule of Just Start.

The Power of Saying Yes

official book launch invite 🎉